How does a Pay Per Click campaign work?

It is exactly what it says it is.  When you go to Google or other search engines, there are listings sometimes on the top and always on the side.  These are paid listings.  While you can’t pay search engines for better placement in the organic SEO category, you can on the sponsored ads.  The idea of a PPC is that you pay for certain keywords that you are targeting.  The cost for these keywords is contingent on which word is being searched.  Some keywords might only cost a dime while others can cost $10 depending on the competition for them.  The nice thing about a PPC is that you are only charged when someone clicks on your advertisement.  You want to make sure to establish a daily or weekly budget.  If you don’t establish a budget, a PPC can become very expensive.  By setting a budget, this will allow you to only be charged the amount that has been pre-established. 

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