My keywords have high rankings. Why am I not selling more through the website?
The problem may be the keywords you are using. Depending on what keywords you are targeting, your ranking on the search engines might be good because nobody else is using them. You want to make sure your keywords are relevant. It is important to analyze your keywords on a regular basis to make sure they are up to date. It is never a bad idea to take a look at the competition. You don’t want to copy their keywords verbatim but it can be a helpful tool to see how your keywords stack up.
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